Right, so my fourteen-year-old Emma has been completely obsessed with this French bloke on TikTok who does chocolate sculptures. Every morning she’s showing me these videos on her phone and I’m trying to eat cornflakes.”Look, Dad, he’s made a chocolate handbag!” “Dad, check out this chocolate toolbox!”
I kept thinking, ‘Who is this mad genius and how does he make money from chocolate giraffes?’
His name is Amaury Guichon, and blimey, the man’s rolling in it.
Nobody Knows How Much He’s Actually Worth
Here’s what I’ve been going insane about. I’ve had a long time to figure out the Amaury Guichon net worth, and every site says something different. One estimates he’s worth $3 million. Another says $18 million. That’s quite a gap, isn’t it?
My brother George is an accountant, and he says you can never believe celebrity wealth estimates. “They’re just guessing,” he says to me. It’s a fair point, really. Until Guichon shows us his bank statements, it’s speculation.
But this is what I was able to figure out. The latest stuff I’ve found indicates that he’s likely sitting on about $3–5 million, and maybe even more. His Instagram earns him anything from £45,000 to £60,000 a month, it seems. That’s my entire yearly salary every four weeks!
Emma showed me that the follower count was 17.8 million people watching a video of this bloke melting chocolate last night. Mental.
The Netflix Thing Changed Everything
My wife Karen got me into watching his Netflix show over Christmas. School of Chocolate, it’s called. A bunch of people who make pastry are trying not to balls up their chocolate sculptures while Guichon stands over them like a hawk.
Honestly, I watched it only because Karen threatened to hide the remote control. But no, it was all right. The man is a genius, and it was oddly entertaining to watch people struggle to construct chocolate shoes while sweating buckets.
Netflix doesn’t mess about with small money either. Whatever they paid him for that show probably bought him a nice house somewhere.
Las Vegas Academy Prices That’ll Make You Choke
So Emma’s been going on about how she wants to learn pastry making. Obviously, I looked up his Pastry Academy thing in Las Vegas. Seven weeks of intensive training sounds dead fancy.
I couldn’t find the exact Pastry Academy Amaury Guichon price details anywhere, which usually means it costs more than my mortgage. My mate Tony’s daughter did a similar course in London last year that cost him £12,000. I’m betting Guichon’s Vegas setup is double that, minimum.
But here’s what gets me is that people are queueing up to pay it. Waiting lists and everything. If you’ve got hundreds of people paying thousands each, that’s serious cash coming in every few months.
Social Media Money That Sounds Made Up
Last month I was chatting to my neighbour’s son, Jake. He does social media marketing for some big companies in London. I asked him about this Guichon fella, and his eyes lit up.
“That guy’s printing money,” he said. Apparently, the chocolate content is massive right now. People can’t get enough of watching someone make edible art.
Jake reckons Guichon’s probably earning more from brand partnerships than from actual pastry work. One sponsored post to 18 million followers? It could be £50,000 right there. Do that twice a week and you’re laughing.
The mad thing is, it all looks so effortless. There’s Guichon in his kitchen, casually building a chocolate motorcycle while I struggle to ice a Victoria sponge without making it look like a dog’s dinner.
What Happens to All That Chocolate?
Emma asked me the other day what he does with all those massive sculptures after filming. Good question, really. You can’t exactly stick a chocolate giraffe in the fridge, can you?
Turns out most of it gets eaten by his team or given away. Seems mental to spend hours creating something perfect just to smash it up, but I suppose that’s the point. It’s performance art that happens to be edible.
My wife’s always moaning about food waste, so this would probably drive her up the wall.
The Business Side Nobody Talks About
Here’s what I find interesting about the whole Amaury Guichon net worth situation. The man’s not just making chocolate, but he’s built a proper business empire.
He’s got his cookbook “The Art of Flavor by Amaury Guichon” (Emma’s already hinted she wants it for her birthday). Online courses, chocolate tools, branded everything. Smart, really.
Amaury Guichon’s Wife, Fiona, seems to be involved, too. You see her occasionally on his social media, usually looking dead proud. I bet she handles all the boring business stuff while he plays with chocolate all day. Good division of labour.
Reality Check Time
Look, whether he’s worth $3 million or $18 million, the bloke’s done alright for himself. Ten years ago, if you were brilliant at chocolate work, you’d maybe get a job at Harrods’ food hall. Now you can reach millions of people from your own kitchen and make a fortune doing it.
But let’s be honest; it’s not just social media luck. I tried following one of his simple chocolate tutorial videos last weekend. Absolute disaster. Chocolate everywhere, nothing looking remotely like what he’d made. The man’s got serious skills that took years to develop.
Emma keeps saying she wants to be like him when she grows up. I keep telling her to focus on her GCSEs first, but secretly I’m quite impressed by her ambition.
The Amaury Guichon net worth story just shows what’s possible if you’re really good at something and know how to show it off properly. Makes me wonder what I could do with my gardening videos…
