What’s the Price Tag on Amaury Guichon’s Chocolate Masterpieces

Published on October 7, 2025 by Linda Marcus

Look, I’ll be honest with you. I stayed up until 2 am last Tuesday, trawling through Amaury Guichon’s Instagram when I should have been sleeping. Giant chocolate roosters. Motorbikes made entirely of cocoa. A violin that looks more real than the one languishing in my cousin’s attic. Of course, my first thought was: “I want that rooster in my flat. Then reality kicked in. How much does Amaury Guichon sculpture cost, anyway?

It turns out, this is where it gets a little awkward. He doesn’t sell them. Not to the likes of us, at least. I know, I know. Bit rubbish, that. But before you click away, there’s actually quite a lot going on here that’s worth knowing about.

The Man Behind the Chocolate

Guichon isn’t some ordinary pastry chef who bakes some croissants and calls it a day. This bloke took out the Best Apprentice in France prize way back in 2010 and has pretty much made chocolate his own personal art medium. Where does Amaury Guichon live now? Las Vegas, of all places. He has set up shop there alongside his Pastry Academy, teaching other chefs to do what he does.

Amaury Guichon live now

His sculptures aren’t small either. We’re looking at 40 to 90 pounds of chocolate per piece. That’s roughly the weight of a large dog, but made entirely of cocoa. He spends days on one sculpture, working layer by layer, and the entire time is recorded for his millions of followers. Eighteen million on Instagram alone. That’s real celebrity status in the food world.

So What Happens to All That Chocolate?

Good question. He tends to display his Amaury Guichon sculptures at his academy or for display in hotels around Vegas. Others serve as teaching tools for students. Others just get filmed, admired, and eventually… well, chocolate doesn’t last forever, does it? Even when it’s shaped like a grand piano.

The sculptures you see in his videos don’t just look pretty. They’re ads; they’re educational materials and, frankly, probably worth more as marketing tools than they would ever sell for if they were actual products. His social media footprint is humongous: 50 million followers across all platforms. That’s the sort of audience that most brands would kill for.

The Wedding Cake Situation

People are always asking about the Amaury Guichon wedding cake price, and I understand why. Who wouldn’t want this talent to make their wedding cake? Here’s the twist: he’s no longer accepting commission work for weddings. His days are packed with running the academy, creating content, and booking an occasional speaking gig.

Amaury Guichon Wedding Cake

Those speaking gigs, by the way? They’ll set you back somewhere between $100,000 and $125,000. So if you can’t afford that, you’re definitely not getting a custom wedding cake. The man’s in a different league now.

Can You Actually Buy Anything From Him?

Where can you buy Amaury Guichon pastries is the next logical question. The Sweet Shop by Amaury Guichon exists, as mentioned on his website, but it’s not like he’s got shops on every corner. There have been pop-up events here and there, someone mentioned grabbing a £15 chocolate creation at one in Martin Place—but these are one-off situations, not regular retail.

There’s no Amaury Guichon restaurant where you can book a table and order from a menu. The academy is his main base, and that’s focused on education, not serving customers. If you want his work, you’re looking at masterclasses that cost thousands, where you learn to make your own versions of his creations.

Personal Life Bits

Since people seem curious, let’s address the personal stuff quickly. Amaury Guichon wife searches bring up his previous marriage to Fiona Bergson, a photographer and tattoo artist. They’ve split up since then. He’s now with Ashley Rossi, who runs her businesses in fitness and entrepreneurship. They live together in Vegas.

And no, is Amaury Guichon deaf? He’s not. That rumour seems to float around because he doesn’t always narrate his videos. Sometimes he lets the work speak for itself, which honestly makes sense when you’re watching someone build a life-sized chocolate violin.

The Money Question

Amaury Guichon’s net worth? Let’s just say he’s doing alright for himself. Multiple income streams—the academy, social media partnerships, masterclasses, and speaking fees. He’s built a proper empire around his skills, which is probably why he doesn’t need to sell sculptures to individuals anymore.

What This Actually Means for You

Right, so we’re back where we started. How much does Amaury Guichon sculpture cost? Still not for sale to regular people. Unless you’re running a massive hotel chain or you’ve got the kind of budget that makes my eyes water, you’re not ordering a custom piece.

What can you actually do? Well, if you’re a professional pastry chef, his academy’s there. It costs a fortune, but you’d learn from the best. Or you could hope to stumble across one of his pop-up events, though honestly, those are rarer than a sunny day in Manchester. Most of us will just keep watching his videos and feeling inadequate about our own baking attempts.

I tried making a chocolate sphere last month after watching one of his tutorials. It looked more like a deflated football. It tasted alright, though, which I suppose counts for something. Maybe that’s the real lesson here Guichon’s not selling us chocolate sculptures because he’s selling us something else entirely. Inspiration, motivation, whatever you want to call it.

We watch him build impossible things and think, “Maybe I could try something new today.” Even if that something new ends up looking absolutely nothing like what he made, at least we tried. And honestly? That’s probably more valuable than owning a chocolate motorcycle that’ll melt in three months anyway.

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