The Psychology of the Persona – Why Artists Shed Their Real Names
Posted on January 27, 2026 by Callum Ashford
Picture this. A tiny back room above a pub. Sticky floor. Warm lights. A mic that’s seen better days. Someone’s about to go on, and the MC leans in with that half grin. “Right then… give it up for…” And there’s a pause. Not because the crowd’s loud. Because the name matters. If you’ve ever […]