Walk past any beauty counter, and you’ll spot them. Those bottles with famous faces attached. Some are shaped like cats, others like torsos; many are just screaming for attention from the shelf.
Fragrances released by celebrities aren’t exactly new. Elizabeth Taylor started the whole thing properly back in 1991 with White Diamonds. But 2025? It’s a completely different animal. Gen Z is running the show now, and they’re not messing about.
The Ones Actually Worth Your Money
Right. Let’s talk about the fragrances released by celebrities that don’t just smell like marketing budgets and broken promises.
Ariana Grande Cloud
This one broke the internet and kept breaking it. Cloud isn’t just popular; it’s basically sold one bottle every 11 seconds throughout 2025, according to sales data. That’s mental.
The scent itself? Sweet but not diabetes-inducing. Lavender, coconut, vanilla, and praline create this weird, fluffy thing that somehow works. People compare it to Baccarat Rouge 540, which costs about £250, whilst Cloud sits at roughly £30. Bargain.
Stays on your skin for a solid six to eight hours, too. Not bad for something that won’t require a second mortgage.
Billie Eilish: Your Turn
Billie dropped this in early 2025, and it’s nothing as you’d expect from a pop star perfume. Cardamom, peach skin, sandalwood. Moody. Complex. Actually interesting.
The bottle’s minimalist, which feels very on-brand. And here’s the thing about this one: it changes throughout the day. What starts peppery and fresh ends up warm and woody. Proper perfume behaviour, that.
Fans went mad for it. Sold out within hours of launch. If you can get your hands on a bottle now, consider yourself lucky.
Rihanna Fenty Eau de Parfum
Rihanna doesn’t do anything halfway. This was released in 2021, but it’s really killing it in 2025 because, you know, it’s really good.
Magnolia, musk, tangerine, blueberry, and Bulgarian rose. Sounds chaotic on paper. Smells expensive and different on the skin. The kind of scent that makes people halt you and demand to know what you’re wearing.
Here’s what separates it from the usual celebrity fare: it has some real depth. Doesn’t succumb to generic sweetness after an hour like so many others. Rihanna was reportedly heavily involved in creating it, which shows.
Best-selling celebrity perfumes: Britney Spears Fantasy
Don’t sleep on the classics. Fantasy dropped in 2005, and it’s still shifting units like nobody’s business twenty years later.
White chocolate, kiwi, cupcake accord, orchid. It’s ridiculously sweet. Probably too sweet for some people. But there’s a reason it keeps selling. Sometimes you want to smell like dessert, and Fantasy delivers that without apology.
Plus, it’s dirt cheap. You can pick up a bottle for under £20 in most places. For teenagers getting into fragrance or anyone who loves gourmand scents, it’s spot-on.
Jennifer Lopez Glow
J.Lo has been playing the perfume game since 2002, when she launched her fragrance Glow. Still holding strong because it’s how fresh citrus florals are done right.
Neroli, rose, sandalwood, musk. Clean but not boring. Perfect for everything from a job interview to a wedding. And the female celebrity perfumes that seem to stick around are generally the ones who don’t try too hard, and Glow fits that model to a T.
Lasts about four to six hours, which is decent for a lighter fragrance.
Sabrina Carpenter Sweet Tooth
Sabrina introduced her own perfume range, Sweet Tooth, at the end of 202,4 and searches surged by a staggering 94% month on month by December 2025. That’s the third-highest growth in the entire celebrity perfume space.
The collection has four scents inspired by Parisian patisseries and world-class chocolatiers. Gourmand heaven basically. If you’re into smelling like fancy desserts, this is your jam.
The branding’s clever, too. Everything about it is Gen Z aesthetic without trying too hard to be cool.
Paris Hilton Rose Rush
Paris Hilton’s having a proper comeback in 2025, riding the Y2K revival wave. Rose Rush is actually nice, which may surprise those who lived through the celebrity perfume explosion of the early 2000s.
Turkish rose, pink pepper, jasmine. It’s sophisticated. Grown-up. The bottle’s pretty without being tacky, which is saying something for a Paris Hilton product.
Search interest for her fragrances has spiked massively this year. Turns out nostalgia sells, and when the perfume’s decent, people buy it.
Kylie Jenner Cosmic
Kylie’s fragrance collection under Kylie Jenner Cosmetics saw a resurgence in 2025. Cosmic’s one of the standouts. Vanilla, amber, sandalwood. Warm and cosy without being heavy.
The packaging ties into her whole beauty empire aesthetic. Looks expensive even though it’s reasonably priced. That’s smart branding right there.
Works well layered with her other scents, too, if you’re into that sort of thing.
Bella Hadid Ôrebella
Bella launched Ôrebella in 2025, and it became one of the most talked-about new celebrity fragrance brands basically overnight. She’s taken a proper, clean beauty approach. Botanical ingredients, spiritual grounding, all that.
But here’s what matters: it smells gorgeous. The brand offers scented oils and mist rituals alongside traditional perfumes, which is different. If you’re tired of alcohol-heavy fragrances, this might be your answer.
Bella’s high-fashion background shows in how refined everything feels. This isn’t a cash grab. She’s building something proper.
Celebrity perfume that smells expensive: Elizabeth Taylor White Diamonds
Can’t talk about celebrity perfume without mentioning White Diamonds. Released in 1991 and still one of the best fragrances released by celebrities ever.
It’s a vintage floral. Bergamot, neroli, orange, lily, rose, jasmine, ylang-ylang, tuberose, narcissus. That list alone should tell you it’s not messing about.
Smells like old-school Hollywood glamour. If you’re into vintage perfumes, this is essential. If you’re not, it might feel too heavy and dated. But millions of people still buy it every year, so clearly it’s doing something right.
What Makes Them Actually Work
The celebrity perfumes that succeed in 2025 share a few things. They’re affordable but don’t smell cheap. They’re widely stocked, so people can actually find them. They work with TikTok trends and social media hype.
But most importantly? They have to smell good. Shocking concept, but there you go.
Female celebrity perfumes dominate the market, but blokes are getting in on it too. Harry Styles Pleasing line, Travis Scott’s collaboration with Byredo. When done properly, gender doesn’t matter much anymore.
The Expensive Ones Celebrities Actually Wear
Here’s a fun bit. Celebrities launch their own perfumes, but what do they actually wear themselves?
Beyoncé stocks up on Kilian Paris Angels’ Share. Kate Middleton loves Jo Malone Orange Blossom. Meghan Markle wears Jo Malone Wild Bluebell. Rihanna’s been loyal to Dior J’adore since her mum introduced her to it.
These cost proper money. Angels’ Share will set you back around £200. But they smell incredible and last all day. If you want to smell like actual royalty or music royalty, those are your targets.
Baccarat Rouge 540 is another celebrity favourite. You’ll spot it on basically every A-lister’s dressing table. Roughly £250 for 70 ml. It’s worth it if you’ve got the budget because
